Last week Gothenburg promote sustainable mobility. It goes under the name “Nya Vägval”, wich in Swedish has a double meaning similar to the title above. The objective is to get car users trying new transport alternatives; going with a colleague, trying the tram or taking the bike. For some, this is what they do everyday,- a good choice. The initiative was taken by the local authorities in Gothenburg and supported by industry and other employers.
I went by bike last Tuesday and came home in the evening totally exhausted and rich on new traffic experiences. Going to work by bike is different from using it for training. My GPS revealed a stop time, at crossings and red lights of 14 minutes. This is three times longer stops than when I use the car.
On Thursday I went by bus. This time I arrived 10 minutes ahead of the official rout planer information, in both directions! Last time I went by bus, a couple of weeks ago, I lost 30 minutes by coming too late to the last connection.
However today, a total travel time of slightly more than one hour is quite OK considering that the shortest possible driving time by car is about 30 minutes. Although, it is longer than the magic limit that applies to most people. If the public transport is 50% slower than car we still may consider taking the public transport but if its 100% slower we rarely consider it. For us, people working with buses, it should be mandatory to use the local public transport every now and then. The everyday travel gives quite another viewpoint than the professional test clinics.
Ebbe Östebo from product development department, here on his bike, is our health coach as well as one of the promoters of “New way-s-election”.
Volvo Bus Corporation scored among the top 10% in participation ratio. And, in absolute numbers we were among the top 5%. We cut off as #1 within the Volvo group, if you disregard some micro daughter companies with less than 20 people.
Our top management gained a lot of respect within the company. Some of our Senior Vice Presidents challenged their respective teams and our CEO, Håkan Karlsson, went in the fore front.
It was a great success!