Being a passionate sailor myself it’s hard to decline an invitation to the Volvo Ocean Race event. The event is visited by hundreds of thousands every third year when it takes place. It is truly one of the most challenging sailing contests on the planet.
For Volvo Buses it is an excellent opportunity to display our offers of buses and services to the public and to our customers and key partners. In Itajai we were honored by visits of our most valuable partners in South America.
I presented our new hybrid and electric hybrid (by some called plug-in) offers. In short it is a complete range of advanced buses that have our modular platform of electromobility components and services in common.
Volvo was first in the heavy duty vehicle industry in introducing Lithium Ion Batteries. We have successfully taken the energy storage to a new level. It is now generally recognized that Lithium Ion batteries will be an important part of the ongoing paradigm shift to electromobility and Volvo has the longest and most successful experience.
I believe that the key to our success is that we manage to deliver on our promises on fuel consumption, reliability and total cost of ownership. We have kept an honest and transparent communication that gradually has been confirmed by operators, institutes and authorities.
The most recent baby in the family is the South American Double Decker. She will become a success for any city that prioritizes comfort as well as environmental performance. This is most welcome where cities need to offer attractiveness for car users.
Volvo has sold more than 500 hybrid buses in South America. And the feed-back and experience is overwhelming. We are immensely proud to be able to contribute to upgrading the role of the bus to become the leading contributor of environmentally sane city renewal.
Unfortunately, I had to leave right before the in-port race got started but I got a couple of snapshots of the boats as they were tumbling in the port.